What is the Difference Between Wix and Shopify?

The main difference between Wix and Shopify lies in their primary focus and target audience. Wix is a website builder that caters to small businesses and bloggers, offering a user-friendly drag-and-drop interface for building websites, including those with ecommerce capabilities. On the other hand, Shopify is specifically designed for ecommerce and retail, providing a platform with specialized features to help businesses grow their online stores.

Here are some key differences between Wix and Shopify:

1. Ecommerce Capabilities: Wix is a website builder with an ecommerce component, while Shopify specializes in ecommerce website building. Shopify offers more advanced ecommerce features, themes, apps, and a more detailed sales reporting dashboard.
2. Pricing: Wix offers better value for money, with plans ranging from $0 to $59 per month. Shopify's pricing ranges from $29 to $299 per month (paid annually). However, Shopify offers more real-time shipping options than Wix.
3. Payment Gateways: Wix does not charge transaction fees, but it charges 0.5% to 2% for other payment gateways if you're not using Wix Payments. Shopify Payments is available in 22 countries, and it allows you to accept all major payment methods as soon as you create your store.
4. Integrations: Shopify offers over 6,000 eCommerce-specific integrations, while Wix offers 300+ integrations. This discrepancy is due to Shopify's more eCommerce-oriented focus, making it more profitable for app developers to create apps compatible with Shopify.
5. Customer Support: Shopify support is available 24/7, regardless of the plan you're on. Additionally, Shopify provides help docs, webinars, blog posts, and online courses to guide you along the way. Wix, on the other hand, has limited customer support options, offering call-back only and no live phone support.

In summary, Wix is better suited for small businesses and creative bloggers who value user-friendliness and don't require advanced, scalable eCommerce tools. Shopify, on the other hand, is better equipped to support medium to large eCommerce businesses with extensive inventory and sales mentality.

Comparative Table: Wix vs Shopify

Here is a table comparing the differences between Wix and Shopify:

Based on the table, Wix is better for small businesses and creative bloggers who value user-friendliness and don't require advanced, scalable eCommerce tools. Shopify, on the other hand, is better for businesses that require eCommerce-specific features and tools for selling products online.