What is the Difference Between Vision and Mission Statement?
🆚 Go to Comparative Table 🆚The main difference between a vision statement and a mission statement lies in their focus and purpose. Here are the key distinctions between the two:
- Mission Statement: This defines the organization's purpose, what it does, and its overall approach to achieving its goals. It focuses on the present and provides direction and inspiration for the organization's leaders and employees. A well-crafted mission statement serves as a compass, helping to attract like-minded individuals who share the organization's values and commitment.
- Vision Statement: This describes the desired future state or long-term aspirations of an organization. It outlines what an organization wants to become or achieve in the future. A vision statement looks to the future and defines aspirations, while a mission statement focuses on the present.
In summary:
- A mission statement is about the present, focusing on the organization's purpose and how it will reach its objectives.
- A vision statement is about the future, outlining the organization's aspirations and what it wants to achieve.
Both mission and vision statements are essential for guiding a company's current operations and future goals. They work together to establish and maintain a great company culture.
On this pageWhat is the Difference Between Vision and Mission Statement? Comparative Table: Vision vs Mission Statement
Comparative Table: Vision vs Mission Statement
The main difference between a vision and a mission statement lies in their focus and content. Here is a table that highlights the differences between the two:
| Vision Statement | Mission Statement |
|---|---|
| Focuses on the long-term future | Focuses on the organization's current purpose and core activities, including values and objectives |
| More aspirational and abstract | More concrete and specific |
| Describes the inspiring goal the organization aims to achieve | Outlines the organization's values, what it offers, and why it does what it does |
| Sets a broader direction for the organization | Provides a clear and actionable plan to achieve the vision |
| Not necessarily measurable | Measurable and specific |
For example, United by Blue has a mission statement of "For every product purchased, United by Blue removes one pound of trash from oceans and waterways," and a vision statement of a world completely free of waste.
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