What is the Difference Between SMS and Viber SMS?

The main difference between SMS and Viber SMS lies in how the messages are transmitted and the associated costs. Here are the key differences between the two:

1. Transmission: SMS (Short Message Service) uses the cellular network to transmit messages, while Viber SMS uses the internet via a data connection. The message is sent to Viber servers and then forwarded to the recipient.
2. Charges: SMS often incurs charges, depending on the subscriber's plan, while Viber SMS is usually free or low-cost, as it uses a data connection.
3. Message Length: SMS is limited to 160 characters, while Viber SMS can contain more characters.
4. Message Status Information: Viber SMS provides a consistent way of determining the status of a message, such as whether it has been delivered or read, while SMS does not.
5. Reach: SMS can reach anyone with a mobile phone, while Viber SMS is limited to Viber users only.
6. Message Formatting: Viber Business Messages can contain text of up to 1000 characters, images, a link, and various types of files, significantly expanding the possibilities of interaction compared to SMS.
7. End-to-End Encryption: Viber provides end-to-end encryption for business messages, ensuring secure communication, while SMS may not offer the same level of security.

In summary, SMS is a standard text messaging service that uses the cellular network and may incur charges, while Viber SMS is an internet-based messaging service that is usually free or low-cost and offers more features, such as longer message length and enhanced message formatting. However, SMS has a wider reach, as it can communicate with any mobile phone, while Viber SMS is limited to Viber users.

Comparative Table: SMS vs Viber SMS

Here is a table comparing the differences between SMS and Viber SMS:

In summary, SMS is a more conventional form of communication with broader accessibility and higher adoption rates, while Viber SMS is a messaging app that offers more features and is popular among smartphone users. The choice between the two depends on your target audience, communication needs, and marketing goals.