What is the Difference Between Google Adwords and Adsense?

The main difference between Google AdWords (now known as Google Ads) and Google AdSense lies in their purposes and target users. Google Ads is geared towards advertisers who want to drive traffic to their sites, while Google AdSense is designed for publishers who want to monetize their existing traffic by displaying ads on their websites.

Here are some key differences between the two:

Purpose: Google Ads is used to generate traffic to a user's own site from Google search engine results pages (SERPs) or the Google Display Network, while Google AdSense is used to generate traffic for other sites as a Google Display Network publishing partner.
Platform: Google Ads allows advertisers to create and place ads on Google's Search Engine Results Pages (SERPs) or the Google Display Network, which includes publishing partners, mobile apps, and video. Google AdSense, on the other hand, allows publishers to sell ad space on their websites, blogs, or forums.
Strategy: With Google Ads, advertisers bid for ad placements in search engine results or on the display network. In contrast, Google AdSense allows publishers to display ads on their digital properties and earn revenue based on the number of people who view or engage with the ads.
Cost Structure: Google Ads operates on a pay-per-click (PPC) model, where advertisers pay for either impressions or clicks. Google AdSense, on the other hand, allows publishers to earn money when a visitor clicks on the ad.

In summary, Google Ads is for advertisers who want to promote their products or services, while Google AdSense is for publishers who want to monetize their websites by displaying relevant ads.