What is the Difference Between Emporio Armani and Giorgio Armani?

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Emporio Armani and Giorgio Armani are both fashion labels created by the Italian designer Giorgio Armani, but they cater to different customer segments and offer varying levels of quality and pricing. Here are the main differences between the two:

  • Target Customer: Giorgio Armani is aimed at wealthy entrepreneurs aged 35-50 years, while Emporio Armani targets style-conscious young professionals aged 25-35 years.
  • Price Range: Giorgio Armani offers a higher price range, from $150 to $130,000, while Emporio Armani has a more accessible price range, from $50 to $2,000.
  • Material Quality: Giorgio Armani only uses top-quality materials, while Emporio Armani may use materials with relatively lower quality.
  • Availability: Giorgio Armani products are only accessible in specialized designer stores, while Emporio Armani products are available in all Emporio Armani stores, fashion outlets, and online stores.
  • Style: Emporio Armani is known for its chic and sporty styles, featuring ready-to-wear clothing and accessories. Giorgio Armani, on the other hand, is known for its sleek, sophisticated designs.

Comparative Table: Emporio Armani vs Giorgio Armani

Emporio Armani and Giorgio Armani are two sub-labels of the Armani fashion house, catering to different target audiences and offering varying levels of quality and pricing. Here is a table highlighting the differences between the two:

Parameter Giorgio Armani Emporio Armani
Year of Origin 1975 1982
Target Customer Wealthy entrepreneurs aged 35-50 years Style-conscious young professionals aged 25-35 years
Price Range $150 - $130,000 $50 - $2,000
Material Quality High-quality materials, sophisticated aesthetic Good quality materials, contemporary designs
Product Range Formal wear, eyewear, fragrances, ready-to-wear clothing, watches, and jewelry Primarily ready-to-wear clothing, watches, and jewelry
Accessibility Available only in specialized designer stores Available in all Emporio Armani stores, fashion outlets, and online stores

In summary, Giorgio Armani is a luxury brand known for its classic elegance, high-quality materials, and craftsmanship, catering to a more affluent and older demographic. On the other hand, Emporio Armani is a more affordable and accessible brand focusing on urban, casual wear, targeting a younger and trendier audience.