What is the Difference Between Assure and Ensure?

The words "assure," "ensure," and "insure" are related verbs with different meanings:

1. Assure: This word means to tell someone something positive to remove their doubts or to give confidence to someone. It is generally followed by an object, and you assure someone of something. For example, "I assure you that the package will be delivered on time".
2. Ensure: This word means to make certain that something will occur or to guarantee it. It is often used to express accountability, control, and outcomes. For example, "To ensure the success of the project, we will follow up tomorrow".
3. Insure: This word refers to the act of obtaining insurance, which is a financial contract that provides protection against loss, damage, or injury, or a service or product. For example, "You must insure your car because the law requires it".

Although these three words are related and occasionally used interchangeably, they have distinct meanings that make them better suited for different contexts.

Comparative Table: Assure vs Ensure

Here is a table comparing the differences between "assure" and "ensure":

• "Assure" means to give confidence or reassurance to someone, often addressing their doubts or concerns.
• "Ensure" means to make certain or guarantee that something will happen or be done, often involving taking proactive steps to achieve a desired outcome.