What is the Difference Between Abercrombie and Abercrombie and Fitch?

Abercrombie and Abercrombie & Fitch are both brands under the parent company Abercrombie & Fitch Co. The main difference between the two lies in their target audience and product offerings:

• Abercrombie: This brand is exclusively designed for kids under the age of 12. The garments under this brand are more colorful and cheaper than those under the Abercrombie & Fitch label.
• Abercrombie & Fitch: This is the parent company and the original brand, which was founded in 1892 as an outfitter for elite outdoorsmen. It later evolved into a popular clothing brand for teenagers and young adults, offering a range of apparel, outerwear, and fragrances. The Abercrombie & Fitch label is known for its sober designs and is intended for a slightly older demographic compared to the Abercrombie brand.

In summary, the main difference between Abercrombie and Abercrombie & Fitch is that the former is designed for children under 12, while the latter targets teens and young adults with its product offerings. Both brands are owned by Abercrombie & Fitch Co., which also operates other offshoot brands such as Abercrombie Kids, Hollister Co., and Gilly Hicks.

Comparative Table: Abercrombie vs Abercrombie vs Fitch

Abercrombie and Abercrombie & Fitch are the same company, but their clothing styles and target demographics have evolved over time. Here is a table comparing the differences between the two:

Abercrombie & Fitch has evolved from its past image, focusing on more mature and stylish clothing options, catering to a broader age range, and improving its inclusivity and marketing strategies.